Hello, this is Mami. Time goes by so fast that it's almost the end of the year already!

I have been to various countries, but I think Japanese culture has many differences compared with other countries' cultures. Especially, the method to spend the end/begining of the year is unique.

So, today, I'm going to show you the Japanese strange culture of the new year!


How do the Japanese people sped the new year?

Companies are closed from around December 30 to January 3. Many people go home to relax with their family.

Around January 2, retailers start their first sales of the year, and the town becomes lively again.
The items on sale are mainly lucky-bags. Popular brands will have long lines waiting to buy them, and they are usually sold out quickly.

What's lucky-bag?

Have you ever seen the sale of lucky-bags in your country? Lucky-bags are like unique Japanese traditional custom where the bags contain items totaling more than the price of the bags.

However, you don't know what items are in the bags until you open it.

Every year people will share spoilers of the contents of the bags via social network. It becomes very exciting.

Movie's URL https://www.youtube.com/watch?v=UlQoIPneSZc

Every shop sells lucky-bags, ladies fashion goods, electronics, and cosmetics are particularly popular.
If you are in Japan during the New Year's period, please try getting in the line for those.

Report of Harajuku and Shibuya's New Year's sale!

Movie's URL https://www.youtube.com/watch?v=UlQoIPneSZc


What do you think about the Japanese new year?
If you have never thought of that, you may think that it's strange. There are still many unique habits like this in Japan, so if there's any that you think might be interesting, how about you try it out in your shop as well? Stay tune from now on too!


Zodiac items/Daruma/Welcome cat